Top Instagram Influencers in Dubai, UAE - Top Instagrammers in Middle East -2025

The United Arab Emirates has always been ahead in adapting digital media and social media platforms. Instagram, one of the UAE’s favourite platforms, holds 5.28 million active users, which accounts for more than 80% of the UAE’s total population.

With this active interest and hype of a social platform, such as Instagram, marketers in the UAE try to shape customers’ brand perceptions and affect their purchase decisions through Instagram influencers famous in UAE. These top Instagram influencers in Dubai highlight their lifestyle and preferences through attractive content, videos, and photos. As a matter of fact, influencers’ attitudes positively impact brand attitude and purchase intention, such as perceived credibility, trust, and expertise.

These UAE Instagram influencers come from various domains like fashion, beauty, travel, comedy, lifestyle, fitness, and many more. Brands in the UAE usually partner with influencers who share experiences in their areas of expertise, benefitting from their already-established genuine connection with followers.

This connection is incredibly precious, as a survey conducted by Research Gate shows that youth in the UAE consider influencers to have positive personal appeals, traits, and information support to attract their followers and encourage them to purchase, influencing their overall purchasing decisions.

But, amongst hundreds of thousands of Instagrammers in the UAE, who are the standout influencers capable of shaping consumer opinions by consistently delivering value and quality content to their audiences?

Even so, there are so many Instagrammers in the UAE, and it gets tough to find the right partners for your brand, therefore, we’ve done the heavy lifting. After thorough research and review, our best influencer marketing company in Dubai has curated a list of the top Instagram influencers in the UAE for your brand to capitalize on.

List of the Top 10 Instagrammers in Dubai, UAE

Let’s get into a bit of detail about each of these Instagrammers in the UAE.

• 1. Mizna Arshad

  USPs:

  The United Arab Emirates has given the world many top Emirati Instagram influencers who can captivate millions with their unmatched flair and creativity. Mizna Arshad is no doubt one of them.

  About The Creator

  The Diva has an impressive run representing companies like DSF MI Bliss, Malabar UAE, Bperfect Cosmetics, Pan Emirates, Microsoft AE, and more. She is one of the faces of the Arabic influencer marketing landscape and a recurring face at exclusive product launches and brand events.

  Mizna Arshad leads a peculiar lifetime surrounded by cars, high-rise buildings, fashion, tradition, culture, and family. Her transparency in showcasing her experiences draws worldwide attention. The UAE influencer focuses on creating regional content, which is particularly helpful for brands that want to develop emotional connectivity with local customers.

• 2. Rida Shahid

  USPs:

  Rida Shahid has emerged as an influential personality in various niches like lifestyle, beauty, travel, and fashion.

  About The Creator

  Rida Shahid has changed consumer perceptions and eased market entry for brands like Bath and Body Works, Trendyol, Tanishq, Aldo, Fyor, and more. As one of the top Instagram Influencers in the UAE, Rida Shahid's ability to compile creativity and information into diverse content formats is unrivaled in the industry.

  She curates content for different occasions and topics, like during Valentine's, when she promoted products from Mi Bliss Beauty by drawing a narrative about self-love or the vlog of She Glams official store in Dubai Hill Mall during the Christmas season. From her Instagram feed aesthetics to her ability to interact with her audience, Rida Shahid has all the qualities that make her one of the best Instagrammers in the UAE.

• 3. Nafisa Patni

  USPs:

  Long has Nafisa Patni continued to enthrall her massive fan base through her work in the beauty and fashion industry with aesthetically pleasing social media content.

  About The Creator

  The Dubai-based Instagram influencer follows proper proportions of colour, shades, and hues, which make her pictures and videos pop out. Hundreds of thousands visit her profile daily, and you are assured exposure for your business when you have the talented Nafisa Patni as your influencer partner.

  From flaunting her outfit of the day to visiting tranquil places across the United Arab Emirates, Nafisa Patni posts Instagram content that mixes fashion, travel, and culture. Hijab fashion, bags, footwear, and makeup are the highlights of her profile. Sephora, Steve Madden, She Glam, Palace Fujairah, Call it Spring, Elgydium, and MAC cosmetics are among the brands that feature in Emirati Instagram Influencer posts.

• 4. Fatima Raza

  USPs:

  Fatima Raza is a breath of fresh air in a competitive economy when unbiased opinions flood the internet.

  About The Creator

  The famous Instagram influencer has earned the loyalty of her dedicated community by expressing the unfiltered side of her culture and tradition in the most creative ways. Over the years, Fatima has represented multiple companies, including K-food, Nishka Jewelry, KM Trading, Nesto Hyper, Ansar Mall, Danube Home, and Cozy Cub.

  From food, clothing, and beauty to Fashion, lifestyle, automobile, and more, Fatima Raza has worked with different types of businesses. She has a tremendous reputation amongst the UAE consumer base. She posts pictures in front of the establishment, talks about their services, features their products, provides informative captions, and takes her audience behind the scenes to generate relatability between brands and their customers. Fatima Raza has established herself as one of the best Instagram Influencers in the UAE, and her performance records speak for themselves.

• 5. Laila Panni

  USPs:

  Laila Panni is a blend of creativity, humour, and style, which her followers find super relatable.

  About The Creator

  Laila Panni is a content creator from Dubai who has worked with brands like Mom Store, Steve Madden, Aldo Shoes, Rimmel, Baby Care, Minoso, and Grandiose. Her track record as one of the best Influencers in the UAE in generating engagement, sales, and leads for her brand partners has been exemplary.

  Laila Panni leads by example. She encourages her audience to express themselves. Her content revolves around her life as a mother, fashion, travel, lifestyle, and self-love. Laila Panni flaunts different outfits and accessories on her Instagram profile. Her traits like creativity, humour, and style also help brands promote her as a brand partner through different content formats.

• 6. Sakshi Narang

  USPs:

  Meet Sephora squad semi-finalist and a popular outfit makeup and lifestyle influencer from the UAE, Sakshi Narang.

  About The Creator

  People laugh because this popular content creator breaks stereotypes by promoting inclusivity and body positivity. Sakshi features outfits in different sizes on Instagram, which are perfect for professional or casual occasions. Huda Beauty, 6th Street, Namshi, NudeStix, Kylie Cosmetics, Ekar, and Undiz are her exclusive brand partners, which she promotes on her Instagram handle.

  Sakshi is fun to watch—whether driving through Dubai, posting selfies, talking about makeup, posting photos in designer outfits, walking the fashion runway, or sharing her birthday moments. As one of the most followed Instagram Influencers in the UAE, her relationship with her audience draws attention from world-renowned brands.

• 7. Virdah Javed Khan

  USPs:

  Blazing through Instagram with her bright smile and over-the-top content has made Virdah Javed Khan one of the most popular Instagram Influencers in the UAE.

  About The Creator

  After working with renowned brands, including Trendyol, 6th Street, and Abaya, Virdah Javed Khan has accumulated a ton of experience, which makes her capable of representing any business on Instagram.

  Virdah Javed Khan posts family-oriented content. Her Instagram profile is filled with heartwarming moments with her son and husband. She poses in fashionable outfits, cooks food, vlogs her travels, shares festive content, provides home decor tips, provides wardrobe arrangement hacks, and much more, which engages millions every day.

• 8. Muntaha Haider

  USPs:

  Muntaha Haider is a famous content creator from the UAE for Beauty, fitness, and lifestyle content. The influencer’s content also revolves around promoting self-care.

  About The Creator

  Muntaha Haider has demonstrated impeccable effectiveness in generating awareness, leads, and sales for brands like MI Bliss, club apparel, Danube Homes, Hareer Medicals, Nykaa, Bath and Body Works, She Glam, and others. The Diva can rock any outfit and has a knack for giving her followers their next fashion goal.

  She features different makeup, hair styling, and skincare products on her Instagram handle. Her tutorials, topic picks, DIYs, GRWM, and vlogs help the audience select the right products and gain necessary practical knowledge. Muntaha bridges the communication gap between brands and their potential customers by providing necessary information and encouraging feedback.

• 9. Aisha Omair

  USPs:

  Aisha Omair has accumulated an impressive reputation as one of the best Instagram Influencers in UAE for lifestyle, fashion, food, and travel content.

  About The Creator

  Renowned magazines and news channels have covered Aisha’s achievements. The influencer appears at interviews to share her knowledge and raise awareness for different topics. Womenpreneur Middle East included Aisha in their list of The Elite 100 most powerful women in 2023. She is a role model for youngsters with her passion for achieving great milestones. Aisha has worked with brands like Din Tai Fung, Radisson Red, Bayt Damas and Rove Expo.

  Her plethora of content includes behind-the-scenes, service/product reviews and walkthroughs. Aisha Omair gave her audience a complete tour of SheGlam's official outlet in the Dubai Mall, where she tested the brand's makeup products and provided her honest opinions. The post received multiple inquiries about the Sheglams collection.

• 10. Saira

  USPs:

  Meet the famous lifestyle and fashion Influencer Saira, who is capturing hearts with her relatable personality and enthusiasm to give her followers the best of everything.

  About The Creator

  The UAE Instagram influencer has worked with several brands like Pixi, Chic Point, Sedar Trends, Woodhouse, Trendyol, and more. She promotes businesses by taking instances from a personal life. For example, taking her son's Fun City and showcasing the fantastic time her kids enjoyed at the establishment.

  Saira has proved to be an authority figure in multiple niches. From the best food to eat, places to visit, and places to shop to affordable skincare routines, mom hacks, and fashion, Saira teaches her audience many things through creatively crafted Instagram posts. Brands working with Saira have witnessed tremendous growth in engagement and sales within weeks of collaboration.

• 11. Huda Kattan

  USPs:

  Huda Kattan is the OG of all things beauty and makeup. She is well known for her beauty and makeup hacks, tips, and makeup tutorials

  About The Creator

  Based in Dubai, Huda Kattan has made a name for herself not only in the UAE but globally. She is the founder and CEO of Huda Beauty, a world-renowned and loved beauty and cosmetics brand that is famous for its high-quality and innovative products. On her Instagram, she describes herself as your Big Beauty sister, from who you will learn all about beauty and makeup.

  On Instagram, she also features beauty tutorials, product showcases, personal insights, and her favorites from her brand and its tutorials. Her content generally includes makeup techniques, skincare routines, and beauty hacks. Her engaging and informative posts have established her as a leading beauty influencer, with Time magazine naming her one of the "25 Most Influential People on the Internet" in 2017.

• 12. Ghaith Marwan

  USPs:

  Ghaith is a versatile Instagram influencer in the UAE who creates content on various topics like lifestyle, traveling, comedy, etc.

  About The Creator

  Based in Dubai, Ghaith is a versatile content creator. He shares a variety of content, including lifestyle photos, travel experiences, and moments with his family. The creator was also awarded the Best Lifestyle Content Creator Award by Digital Creator Award in November 2024. Some of the brands he has worked with are Huawei, Sensodyne, L’Oreal Paris, 6th Street, Noon, and many other brands.

  Ghaith loves traveling with his partner, Sara Alwari, exploring new countries, and experiencing adventure. Some of the countries they have recently explored are Seychelles, Maldives, France, Switzerland, Italy, Jordan, and more. They have also experienced the cruise adventure, showcasing their complete experience to the followers.

• 13. Noor Stars

  USPs:

  Noor Stars is one of the top Instagrammers in the UAE, known for her versatile content on various like fashion, comedy, beauty, lifestyle, traveling, and many more.

  About The Creator

  Born in Iraq and based in the UAE, Noor Stars is a famous influencer who is known for her diverse range of content, including beauty tutorials, lifestyle posts, fashion styles, and home decor. She has also won the YouTube Trailblazer Award of the Year at the MENA Content Creator Award.

  She has worked with many big brands for their campaigns in the Middle East, like Maybelline Arabia, HONOR Arabia, MCM Worldwide, and Clarins Middle East. Further, she has also expanded her content into comedy and challenge videos. On top of that, Noor also hosts the podcast show Stars Podcast, which is the most raw, real, and relatable podcast.

• 14. Balqees Fathi

  USPs:

  Renowned for her music, Balqees has also stepped into the beauty and fashion industry, creating engaging and informative content.

  About The Creator

  Balqees Fathi is a famous Emirati-Yemeni singer, actress, and influencer. On her Instagram, she posts a variety of different content types, the majority of which consists of her latest songs, behind-the-scenes glimpses from music videos, and highlights from live performances. The creator has also won the Hollywood Music and Media Award.

  Apart from her music, she also showcases her outfits, collaborations with fashion designers, and appearances at events. Balqees has been featured in exclusive glimpses during fashion weeks. Additionally, she is the founder of BEX Beauty and Bex Beauty Skin, an inclusive makeup brand made for all women.

• 15. Rawan Bin Hussain

  USPs:

  Rawan is one of the top Instagram influencers in Dubai, UAE, and is known for her engaging content and famous lifestyle.

  About The Creator

  Rawan Bin Hussain is a popular Kuwaiti-Palestinian digital entrepreneur, singer, actress, and influencer based in the United Arab Emirates. She holds a Master's degree in Law from King's College London. She showcases her exceptional sense of fashion and luxurious lifestyle, featuring her outfits, accessories, and travels.

  As a singer, Rawan shares her musical projects, including her latest song, "Salami." She is an award-winning digital entrepreneur, singer & actress. She is also the founder of Kimi Skin, a beauty and body care brand, and Rawan Fitness Club, which is an initiative by the creator to encourage healthy, active, and balanced lifestyles.