For a certain demographic, Instagram has become more reliable than we can imagine. Whether it’s a drool-worthy recipe, a workout routine that gets you moving, a sneak peek into an actor’s new film release, or the celebration of India’s victory in the T20 World Cup, Instagram brings it all to your fingertips.
Undoubtedly, Instagram has overshined as the most prominent social media platform with over 1.4 billion active users per Statista, with India having the highest user count all over the world. Not to mention, multiple niche brands prefer Instagram for their brand marketing and community building.
Let’s take a look at some of the latest Instagram statistics by HubSpot, emphasizing the significance of Instagram as an effective Influencer-based marketing media platform that brands can use to promote their products and services and engage with their audience for visibility and credibility.
- Around 22% of marketers believe Instagram has more growth potential than any other social media platform.
- Instagram saw a 48% increase in ad reach just in a span of 2 years.
- Marketers are investing 69% of their budget on Instagram influencer marketing.
- 72% of brands and businesses work with influencers/creators on Instagram.
- Over 53% of marketers say they received a high ROI from Instagram.
- 50% of social media consumers said that they become curious about a brand, usually after they see their ads on Instagram.
So, now that you are aware of the potential Instagram influencer marketing holds, here is a list of top Instagram influencers in India, curated by the leading influencer marketing agency in India, for you to explore.
But before that, let’s briefly understand who Instagram influencers are.
Who is an Instagram Influencer?
An Instagram influencer is a persuasive individual who has accumulated a significant following on Instagram, established credibility among them, and sustained high audience engagement.
They have become key opinionists on Instagram and other social media platforms, providing valuable information to their audience related to various niche brands, the latest market trends, and their experiences with different products or services.
These Instagram influencers have the potential to reach a wider audience base and shape their perspectives and buying decisions. Therefore, brands are collaborating with the top influencers on Instagram for word-of-mouth marketing and promoting their products or services through them.
Having understood who the influencer is. Let’s explore the list of the top instagram influencers and get to know them better.
List of Top Influencers on Instagram in India 2024
So, here is a brief description of some of the top instagram influencers in India for you.
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1. Bhuvan Bam
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USP:
Bhuvan Bam has millions of audiences across India due to his comedy sketches and relatable humour.
About The Creator
Bhuvan Bam is one of the top Indian Instagram influencers because of his constant efforts to entertain his audience, starting from YouTube to Instagram and now OTT platforms.
He regularly posts about his ongoing projects and YouTube videos on his Instagram account while also sharing bits and BTS to engage with his followers and share gratitude. His engagement rate on Instagram is 6.72%, with an average of 1 million likes, and his recent collaborations have been with brands like ASUS and Sprite.
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2. Komal Pandey
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USP:
Komal Pandey is an icon in the Indian fashion industry, having been in the field for over a decade now.
About The Creator
Komal Pandey won the Fashion Influencer of the Year and the Beauty Influencer of the Year Award in 2019 from Cosmopolitan India. Komal’s bold looks, unique outfits and statement dresses have made her stand out in the Indian fashion industry. Her followers follow her style and admire her fashion sense.
Some of the brands she recently worked with are Vaseline, Titan Eye, Nivea, Maybelline and Coke Studio Bharat. Her average engagement rate is 3-4%, with an average of 70k engagements.
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3. Masoom Minawala
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USP:
Masoom Minawala is not only famous for her fashion expertise, but she is also an entrepreneur, author and investor.
About The Creator
Masoom has gained recognition not only in the Indian fashion market but also internationally. Under fashion, she has carved a niche for herself in the luxury fashion industry. Masoom has also launched her debut book, “She’ll Never Make It”, in April 2024, where she talks about her journey from doubt to dominance.
Some of the recent brands Masoom has worked with are Visit Saudi, Nykaa, Physiogel and Olay. Her average engagement rate is 2%, with an average of 20k engagements.
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4. Garima Chaurasia
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USP:
Garmina is famous for her unique outfits that compliment her dance routines on trendy songs and reels.
About The Creator
With her fashion choices and engaging reels, she has become one of the best influencers on Instagram, with a substantial following. She usually makes trendy reels showcasing different outfits, from traditional to Western styles.
She is more in the fashion and makeup niche, so she keeps her audience engaged with stylish looks and different makeup looks, along with some dancing and travelling reels. Due to this diversified content, she has an average of 106K likes and 107K engagements on Instagram.
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5. Siddharth Nigam
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USP:
Siidharth’s audience adores the BTS shoots of his films that he usually posts, and they find his fashion and styling sense impeccable.
About The Creator
Siddharth Nigam has done everything, from TV shows and movies to gymnastics and modelling. He has also fostered stardom on Instagram with a huge follower base and audience engagement on comments; that’s why he is known among the top Instagrammers in India.
Currently, he is showcasing a new side to his audience by revamping his fashion style and go-to looks with captions like ‘Allow me to reintroduce myself.’ Through his exciting acting work and fantastic fashion content, he has accumulated an average of 86K likes and 87K engagements on Instagram.
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6. Kusha Kapila
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USP:
Kusha is one of those influencers who must have appeared on your screen at least once with her relatable and unique comedy sketches which is extremely famous among her audience.
About The Creator
Kusha Kapila has made a solid place for herself in the content industry as one of the top influencers in India with her hilarious reels, admirable fashion sense, and song choices.
She has captivated a substantial following with an average engagement rate of 8.31% and average likes of 295K on Instagram. Moreover, she has garnered collaborative deals with brands like Olay, BigBasket, Acne Squad, Subway, Coca-Cola, and many more through her humorous content and high audience engagement.
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7. Nagma Mirajkar
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USP:
Nagma is one of those influencers who became famous during TikTok, and now she excels in transitional and makeup reels.
About The Creator
Nagma Mirajkar is one of the top instagrammers in India because of the content she posts on different social media platforms, especially Instagram. Her content is so diverse, and her posts show something different every time; that’s why she has an average engagement rate of 1.69%, with 141K likes on her Instagram account.
Nagma creates content for multiple niches like fashion, beauty, travel, dancing, comedy, etc.; thus, she has collaborated with well-known brands like Myntra, Indigo, Qatar Airways, and Netflix.
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8. Aashika Bhatia
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USP:
Aashika loves showcasing her stylish outfits and dance videos with different influencers.
About The Creator
Aashika Bhatia identifies herself as an actor and influencer and is a role model for her audience, who overcame the challenges life threw her way. She entertains her audience with her creative transition reels and killer dance moves.
Besides partnering with multi-niche, renowned brands like Motorola and Meesho, she did a music video, Teri Meri, with Kirat Gill, which was loved by her audience. With an engagement rate of 3.44% and an average of 234K likes, she is recognised among the mega Indian Instagram influencers.
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9. Mithila Palkar
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USP:
Mithila’s Instagram content is filled with modelling outfits, singing and traditional dance forms, which I must tell you are exquisite.
About The Creator
Mithila Palkar is a brilliant artist who captured the hearts of so many people through her role as Kavya in the show “Little Things” and is still adored by her fans on Instagram.
Besides acting, she is among the top Indian Instagrammers who are widely popular on the platform because of their engaging and diverse content, her melodious voice, and the fun behind-the-scenes clips that entertain their audience. That’s why she has an average engagement rate of 4.73% and average likes of 192K on her account.
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10. Anam Darbar
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USP:
Anam has gained popularity on social media through her makeup tutorials and GRWM videos for different occasions.
About The Creator
Anam Darbar is one of the top Indian influencers known for her dancing moves, transition reels, OOTDs, etc., among her audience on Instagram. She has impressed a substantial number of people with her unique content, and that’s why well-known brands like Nivea have featured her face on one of their limited product ranges.
Anam has accumulated an engagement rate of 2.41% and average likes of 65K on her Instagram account because of her exciting content and a massive fan base on different social media platforms.
Wrapping Up
As we have come towards the end of our blog, we can say that these top 10 influencers on Instagram have a hold on their audience and have the ability to influence them through brand endorsements and can shape their opinion about it with the content they already create.