Dubai is more than a global business hub now, as it is also becoming one of the major hub spots for influencer marketing. Here, the rise in influencer marketing in Dubai is being driven by the macro influencers. As per 81% markets, macro-influencers are their ideal choice for collaborations. Macro influencers don’t just have huge followings; it’s about their quality of content that people engage with, entertain, and inspire. They have earned credibility among their followers; their authentic recommendations encourage people to make informed purchase decisions.

Macro influencers allow brands to engage with a highly active audience and reach wider audiences with localization to ensure the message resonates with their target audience while maintaining the authenticity and trustworthiness of content that drives brand visibility, conversions and sales. They understand the city’s diversifying culture, its different communities, and what is truly loved by the people here. This allows influencers to make content that feels both informative and relatable, whether they are sharing useful travel tips, daily routines, or reviewing lifestyle products.

In this blog, we have highlighted some of the top macro influencers in Dubai, who are setting the trends and building the online communities. By partnering with Dubai’s top macro influencers in UAE, brands can take advantage of macro influencers credibility to reach their wider audience and achieve their business objectives.For the best results, you can partner with the leading influencer marketing agency in Dubai to find the right creators and make every influencer campaign successful for your brand.

Let's get into detail about these macro influencers!

Top 10 Macro Influencers in Dubai

  • 1. Rhea Jacobs

    Rhea Jacobs

    About The Creator

    Rhea Jacobs is an entrepreneur, TED speaker, author, and lifestyle content creator. She regularly makes content around self-care, wellness, and luxury living. As the founder of RHE.AE_, a self-care and wellness brand that focuses on balance, beauty and mindful living. Her content is full of creativity and authenticity, which has made her a trusted voice in Dubai's region.

    KPIs

    • Followers: 114k
    • Engagement Rate: 1.32%
  • 2. Emkwan

    Emkwan

    About The Creator

    EMKWAN is one of Dubai’s top tech and lifestyle creators, who makes content related to technology and AI simple and relatable for everyone. He has been recognized as the top 10 tech influencer in 2025, as he shares honest reviews, detailed insights and everyday tips regarding the tools and gadgets that strongly connect with the UAE audience and beyond.

    KPIs

    • Followers: 170k
    • Engagement Rate: 1.11%
  • 3. Omar Dizer

    Omar Dizer

    About The Creator

    Omar Dizer is a Dubai based engineer, gamer, and YouTuber who has established his name as the most popular tech influencer in Dubai. He is known for sharing his informational YouTube shorts regarding the tech. He simplifies the complex tech topics, making them easier and fun and relatable to the Dubai audience. With his perfect knowledge and insights regarding the tech, Omar Dizer is a perfect choice for brands and tech enthusiasts alike.

    KPIs

    • Followers: 905k
    • Engagement Rate: 2.94%
  • 4. Lavina Israni

    Lavina Israni

    About The Creator

    Lavina Israni is a famous Dubai food blogger who loves exploring the UAE's amazing food and dishes and sharing it with her audience. From local street food to fine dining, she shares her reviews and suggestions with the audience in a fun and relatable way. She also shares her content for travels and film, making her profile a mix of different lifestyles.

    KPIs

    • Followers: 135k
    • Engagement Rate: 2.19%
  • 5. Mr. Amwal

    Mr. Amwal

    About The Creator

    Mr. Amwal is a Dubai-famous finance content creator who shares his deep insights on stocks, trading, and passive income. His content focuses on wealth-building strategies, helping the audiences to understand finance in a simple and engaging way. He is an ideal collaborator for brands that are in the investment, finance, and fintech space.

    KPIs

    • Followers: 899k
    • Engagement Rate: 1.25%
  • 6. Karan Singh Arora

    Karan Singh Arora

    About The Creator

    Karan Singh Arora is a well-known finance creator in Dubai and an artist who has turned into a full-time trader with more than 6 years of experience in crypto. With 60M+ YouTube views and a 20K+ strong trading community, he simplifies complex financial topics and empowers the audiences to make their smarter investment decisions.

    KPIs

    • Followers: 231k
    • Engagement Rate: 2.00%
  • 7. Peyman Rashid Al Awadhi

    Peyman Rashid Al Awadhi

    About The Creator

    Peyman Rashid Al Awadhi is a popular Dubai travel and food blogger. From local hidden street foods to the must-visit spots in Dubai and beyond, he shares his experiences in a unique way that feels personal and relatable to the audience. Brands can benefit from his engaged audience who trust his suggestions and recommendations, making him a strong influencer for campaigns in the lifestyle, travel, and food sectors.

    KPIs

    • Followers: 231k
    • Engagement Rate: 2.00%
  • 8. Kris Fade

    Kris Fade

    About The Creator

    Kris Fade is a radio personality and lifestyle influencer in Dubai. He’s also a founder of Fade Fit, a presenter, and a speaker, sharing lifestyle and fitness tips with his audience. Through his brand, Kris inspires his followers to follow healthier and more balanced lives while staying connected with Dubai’s lifestyle scene.

    KPIs

    • Followers: 1M
    • Engagement Rate: 2.94%
  • 9. Jassem Khadim

    Jassem Khadim

    About The Creator

    Jassem Khadim is Dubai's top tech influencer, who shares content related to cybersecurity and digital privacy. He creates informative content and shares practical tips and insights that guide his followers to stay safe online, understand digital risks, and follow smarter tech habits. His expertise makes him a trusted voice for the tech enthusiasts and brands in the cybersecurity space.

    KPIs

    • Followers: 490K
    • Engagement Rate: 2.09%
  • 10. Abdulaziz Ahmed

    Abdulaziz Ahmed

    About The Creator

    Abdulaziz Ahmed is a top food influencer in Dubai, who shares tips on healthy diet and eating as well as explores the latest food trends in the UAE. Being a UAE Taste master and TikTok Food Ambassador, he makes healthy recipes and food ideas easy, fun, and inspiring for his followers.

    KPIs

    • Followers: 1M
    • Engagement Rate: 2.70%

Conclusion

Dubai’s macro influencers are redefining how brands connect with their audiences, expand reach, and maintain authenticity and creativity. By collaborating with the right creators, it can help the Middle East brands in reaching their potential wider audience, drive engagement, build trust and stand out in the competitive UAE market. Leverage the power of Dubai’s top macro influencers with top influencer marketing agency – GIMA can help you in finding the right creator for your brands based on your niche and create an effective influencer campaign to deliver the best results. Contact GIMA today, and take your brand collaboration to the next level.

Don’t forget to share this post!