The world global market is expanding. Technology, innovation, creativity, etc and all along the marketing is helping them expand their respective domain. Amid the numerous aspects of marketing, brands have started focusing on integrating influencer marketing. more and more in their practice. Brands are actively collaborating with the best influencer agencies for their campaign.
Influencer marketing agencies in India are redefining the process of marketing by making it more precise and personalised, helping businesses and brands thrive via brand association strategy, power of content, and reach of social media. When it comes to formulating key marketing initiatives that involve strategic positioning, consumer education, humanization, and branding, one needs to employ ‘influence at scale’ and ‘communications’ that go hand-in-hand to achieve new and unprecedented growth and gauge overall business growth that’s sustainable.
Studying voluminous successful collaborations, research, numerous start-ups bagging bigger market shares in a short period of time, promotional creativities by influencers for MNCs & hot industry trends by Hotspot, Forbes, and Deloitte, we can say, marketing is headed & regulated by influencer marketing to a greater extent. While it remains the major investment & most productive sector for the majority of marketers, Influencer marketing platforms in India are the buoyant force enabling the rapidly growing industry and according to an EY survey, the Indian influencer marketing industry is expected to grow by 25% in 2024, reaching ₹2,344 crore, and rise to ₹3,375 crore by 2026.
What Is The Role Of An Influencer Marketing Company?
- - An Influencer marketing company helps brands by providing them with influential people (social media influencers) who help businesses in reaching the target market, brand awareness, enhancing overall brand recognition, new product launch, product marketing, better brand positioning & profitability.
- - They own the ability to match the value proposition and ‘ideal consumer traits’ of a business with that of the followers’ behaviour of the niched influencer in their respective industry.
- - A top influencer marketing platform establishes relationships and a connection between brands and their audience. In addition, Statista reported that 80% of influencers prefer long-term brand partnerships over one-off collaborations.
- - They build, plan, launch, and manage successful influencer marketing operations with respect to business KPIs and provide the best experience for the customer through strategic content creation & curation.
- - They provide a modern marketing approach to build and strengthen connections between the brand and its audiences with the human touch by coupling tailor-made influencer marketing strategies and technology which is effective and quantifiable.
- - Many of the influencer agencies thrive because of the profound relationship built with key opinion leaders in the ecosystem, which helps them to deliver affordable influencer marketing services and solutions.
- - They have access to creator profile data that helps them identify the right influencers they work with at both sides of the spectrum.
- - Influencer marketing agencies help brands in designing the strategy, selecting the right influencers, target audience analysis and matching, price negotiating, agreements, and executing end-to-end influencer marketing campaigns. Apart from these, they help social media creators get worthy collaborations for products and services their audience would relate to.
We have examined top 8 influencer marketing companies in India, that constantly help businesses and brands of every type and scale.
List Of the Top Influencer Marketing Agencies in India (2024)
| Influencer Marketing Agency | Website |
|---|---|
| GRYNOW | https://www.grynow.in/ |
| IGYGROW | https://www.igygrow.com/ |
| GRYNSTA | https://www.grynsta.in/ |
| Videase | https://www.videase.in/ |
| Videaze | https://www.videaze.com/ |
| IMPHOTO Editor | https://www.imphotoeditor.com/ |
| IG Packages | https://www.igpackages.com/ |
| GRS | https://www.getrealsubscribers.com/ |
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Grynow
Grynow, the best influencer marketing agency in India in 2024, tops the list. The company is the pioneer of the influencer marketing crusade in India. Delivering hyper-personalised, comprehensive, data-driven influencer marketing strategies for brands to maximise ROI, and recognition and tell their stories via bravura content providing purposeful engagement with target consumers.
Grynow has a robust influencer network of more than 300 million+ social media influencers, content creators, musicians, artists, and celebrities on onboard from different niches. They first analyse the brand’s objective and then select the best influencers according to it. They choose creators/influencers who create unique and industry-specific content and have the clout to inspire the purchase behaviour of audiences. They also analyse trends, research consumer behaviour, incorporate content virality factors, study social media algorithm updates, and other key factors to design and execute the most effective influencer marketing campaigns.
Grynow uses the latest technology, user-generated content creation, social commerce services, data-driven approach, and influencer relationship management is indomitable. Grynow has been awarded by Economic Times as the “best influencer marketing agency in India”. Featured by Forbes, Financial Express, and Deccan Herald multiple times, the victory of Grynow counts many successful campaigns executed for brands like; Facebook, Amazon, Oneplus, PayTM, Coin switch, Loco, Clear tax, World of tanks, MX Takatak, Winzo, Fan2Play, Rush by Hike, Smytten, Moz, Trell, Vita, Roposso and many more.
It provides influencer marketing services on; YouTube, Instagram, Facebook, LinkedIn, Twitter, Twitch, Snapchat, etc. Joining hands with Grynow is worthy, as they monitor the campaign over a particular cadence in order to ensure it is developing as per the executed plan, as well as track variations and scope for optimization to meet the brands’ anticipation.
USP 8+ years of experience 30000+ influencer campaigns executed 300 million+ influencers contact International presence in the US, UK, India, Philippines, and Indonesia. Cutting-edge AI Dashboard 1200+ clients served Experts from the most prestigious institutions like IIM, IIT, IBM, etc. Awarded by Economic Times Services Instagram Influencer Marketing Facebook Influencer Marketing LinkedIn Influencer Marketing YouTube Influencer Marketing UGC Video Production Website https://www.grynow.in/ -
Videase
Videase is one of the best influencer marketing agencies in India in 2024 well-known for creating & executing successful influencer campaigns featuring A-listed influencers tailored to brands’ needs. Your brand needs a goal-oriented marketing strategy. Videase helps you in this endeavour because they not only love growing brands but are strategically empowered to help brands meet predetermined goals effectively and efficiently through customised campaigns to suit unique requirements.
Understanding the customer needs and targeting the product offerings to suit the customer requirements in a tailor-made fashion is what the platform specialises in. Leveraging the influencer advantage and creating more engaging content to inform and engage with potential customers further enhances the effectiveness of Videase influencer marketing strategies. Whether targeting a niche audience base or a larger, global audience, influencer marketing specialists & professionals help brands customise their content and approach effectively to target them.
USP Goal-oriented marketing strategy Product offerings to suit the customer requirements Influencer marketing specialists & professionals 800+ clients 1 million Content creators and influencers Services Influencer Marketing UGC Video Production Website https://www.videase.in/ -
IGYgrow
IGYgrow is one of the best influencer marketing agencies in India, that helps brands partner with relevant influencers who have the power to inspire the purchase behaviour of audiences depending on their quality of content, engagement rate, past collaborations, active followers and other key performance indicators. They have invested in researching consumer buying behaviour and technology to create communications that go viral.
IGYgrow positions your product and services superior with state-of-the-art strategy, and performance-centric & unique content that enables sales and upsurge brand awareness. It is an end-to-end service provider offering a group of creative visionaries, strategists, influencer specialists, researchers, implementers, analysts, video content creators, and innovators.
Moreover, they educate brands, marketers, and social media influencers to enhance their social media presence with the hottest industry trends, tips, and tricks. Businesses and brands of all sizes can reach IGYgrow for record growth, consummate expertise, and idiosyncratic influencer marketing solutions like no other organization can provide. Again with 2.5 Lakh+ influencers & content creators, IGYgrow has helped more than 1000+ brands cultivate the highest ROI from influencer marketing!
USP End-to-end service provider 2.5 Lakh influencers & content creators 1000+ brands Agile data collection and analysis Services Influencer Marketing Video Production UGC Ads Website https://www.igygrow.com/ -
Grynsta
As one of the prominent influencer marketing agencies in India in 2024, Grynsta helps businesses, organizations, and popular brands scale their online presence using its professionals' appropriate social media influencer marketing strategy. The team at Grynsta is committed to helping your products and services take the strategic leap within your competitive market.
As your partner, they help you connect with more than two lakhs of global content creators, matching you with the right talent for the expected results. Furthermore, you get to access millions of social media influencers, bloggers, and other specific artists to create your marketing content and promote them amongst their huge follower base. Hence, you can catapult your business growth to greater heights with incredible influencer marketing services provided by the organisation.
USP 2.5 Lakh Content creators and Influencers Multiple content formats Influencer marketing experts Streamlined campaign strategies Services Instagram Influencer Marketing YouTube Influencer Marketing LinkedIn Influencer Marketing Facebook Influencer Marketing Website https://www.grynsta.in/ -
Videaze
Videaze is a prodigious influencer marketing agency in India providing preeminent content & influencer strategy, the best marketing team, the best influencers, and an active hold on various social media platforms and their changing requirements that make the company your ideal content strategy and influencer marketing partner.
Offering massive searchable databases of potential influencers, using smart algorithms, and doing customer segmentation after thorough research, Videaze helps brands in positive lead generation, driving conversions, helping in managing productive and conducive influencer relationships, tracking the key metrics, and making data-driven decisions pre and post execution of the campaign. Thus, helping you to take your product/service to a superior level and improve your brand awareness and reputation with massive visibility and reach.
USP Customer segmentation and thorough research Data-driven decisions 8+ years of experience Influencer marketing experts Services Video Production Influencer Marketing UGC Video Ads Website https://www.videaze.com/ -
IMphotoeditor
If talking about top influencer marketing agencies in India only, we can’t take the risk of not naming the creative visionaries setting the influencer marketing ROI benchmark even higher. IMphotoeditor helps businesses and brands drive definite victory through significant, enlightened, and performance influencer marketing services and solutions.
With sound expertise, savoir-faire, and emphasis, they design & execute bespoke, creative copywriting, strategic and realism inclusive influencer marketing campaigns, that help brands boost sales ROI, cultivate consumer trust and turbocharge all other target objectives.
With data-powered and contemporary influencer marketing strategies, accurate influencer assortment from prevalent influencer marketing platforms, the team of whizzes, and influencer relationship management structure, they help vendors positively impact consumer buying behaviour, scale improvement, and substantiation.
USP Realistic and inclusive influencer marketing campaigns Influencer relationship management Niche specific content creation Emphasis on consumer behaviour psychology Services Influencer Marketing Short video production Website https://www.imphotoeditor.com/ -
IGPackages
IGPackages is the need of the list of best influencer marketing agencies in India in 2024 providing businesses and brands with verified & authentic influencers of all types; micro, mega, celebrities, and regional ones, to promote & differentiate their product with impressive content, optimal brand association leverage strategy, and native user-generated content that brings brand stories to life.
Known to raise the bar of scalability and productivity of a business or brand, IGPackages is recognized for building, executing, and monitoring wide-ranging influencer marketing campaigns backed with customized, reformed, distinguished, performance and data-driven strategies. IGPackages let creators focus on originality & innovation and on the other hand brands with original & exclusive content.
It has transformed influencer marketing strategies for more than 1,000 brands by forming great relations between brands and influencers across various platforms for nurturing efficiency and worthy collaborations.
USP 1,000 brands Originality & innovation Performance oriented campaign plans Data-driven strategies Services Short Video Production Influencer Marketing Website https://www.igpackages.com/ -
GRS
GRS is one of the largest and best influencer marketing companies in India that help you scale your brand presence and revenue growth with creative narratives specifically designed with respect to your target consumers’ needs & preferences to achieve and deliver the highest ROI.
The influencer marketing experts team provides trailblazing data-driven influencer marketing services & solutions that create the magic of positive influence around your product or service to make it the ultimate choice for your ideal customers through the resourceful content of hand-picked social media influencers, content creators, or artists.
The firm’s USPs count; for the creation & execution of personalized influencer marketing strategies, creator-user-generated content creation, ultra-campaign monitoring & reporting, hyper-targeting, and absolute talent recruitment procedures. With 3 lakh influencers, a highly knowledgeable internal team, 6+ years of experience, and more, GRS helps you in influencer marketing campaign ideation, management, reporting, and optimization. The great influencer network the organization owns and also the relationships it has with them, helps GRS provide affordable influencer marketing services for all types of brands and businesses.
USP 6+ years of experience 3 lakh influencers Highly knowledgeable internal team 70K regional influencers Creator-user-generated content creation Services Influencer Marketing Website https://www.getrealsubscribers.com/
You can connect with them now to capitalise on influence and get well-positioned to adapt and thrive!